ron arad for WOW bikes

22 Aug


bike with sprung steel wheels designed by ron arad all images courtesy of WOW bikes


as part of a collaborative fundraising event between elton john AIDS foundation and W hotels, six top creatives were invited to
transform the distinctive blue ‘boris bike’ used by londoners into a a functional work of art, to by used by visitors to london’s W hotel
at leicester square. the project goes by the name WOW bikes and israeli-born UK-based designer ron arad was amongst the select group  –
which includes artist benedict radcliff, fashion designers patrick cox and alice temperley, singer paloma faith and illustrator natasha law –
who each created a completely original, bespoke bike. arad’s design involves sprung steel arranged in tesselated forms for its wheels.

the bikes are currently on auction on the intiative’s facebook page and will be available for use at the west end london hotel
until the end of october 2011.


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